Why Most Businesses in Nigeria Fail at Social Media — And How to Fix It !!
In today’s digital world, social media is no longer optional, it’s essential. Yet, despite how active Nigerians are on platforms like Instagram, TikTok, Facebook, and X (formerly Twitter), many businesses still fail to turn likes into leads or followers into customers. So why are so many Nigerian businesses struggling on social media? Here’s a breakdown of the real reasons, and how to fix them: 1. No Clear Strategy – Just Vibes Many businesses post randomly without any plan. One day it’s a product photo, the next day it’s a Bible verse, then silence for two weeks. This inconsistency confuses your audience and kills momentum. Solution : Create a content calendar. Know your goals: Are you trying to build brand awareness? Drive sales? Educate your audience? Let your posts align with that purpose. 2. Too Much Selling, Not Enough Value Nobody wants to follow a page that’s always shouting “Buy now!” or “DM for price!” Nigerian audiences love vibes, education, humor, gist a...